Described by industry publications as “the Holy Grail of hairdressing” and “the next miracle in science”, Olaplex is a unique, patented formulation that has taken the hair industry by storm. Based on a single, active ingredient, Olaplex multiplies bonds to make hair healthier and stronger, while helping colour last longer with more vibrancy. From the salon chair to the photo shoot, colourists are set free from the fear of damaged hair, meaning they can take clients blonder and push the colour envelope further without compromising the integrity of the hair.
Olaplex was invented by two world-class scientists, Dr Eric Pressly and Dr Craig Hawker. Using a fresh approach, the pair created a unique chemistry that can be used with any colour system in the world to dramatically reduce breakage and improve the condition of hair.
The simple, two-step process (plus optional take-home product) can be used in colour and perm processes for outstanding results. Check #olaplex on Instagram for more than 250,000 real-life testimonials to the power of this revolutionary product.
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